Only pay for the conversions we add.
Traction keeps a slice of your visitors on your original page. Every conversion above that baseline is one you didn't have to buy with ads, and we take 20% of what it would have cost. If we don't beat your page, you pay nothing.
Request demoMeasured on your own traffic.
- 1. Measure the baseline. 10% of visitors keep seeing your original page. That's what you'd convert without Traction.
- 2. Count the extra conversions. Conversions on Traction's pages, minus what your page would have converted from the same visitors. Counted at the conservative end of the range.
- 3. Price them at what ads would charge you. Each extra conversion is one you didn't have to buy. You keep 80% of that saving; we take 20%.
- A personalized page for every audience
- Continuous testing and rewriting
- Always-on A/B test against your page
- Unlimited campaigns and pages
- Everything in Free
- Set a monthly cap — never pay more
- Per-audience analytics and daily trends
- Priority support
- Lower share at volume
- Custom conversion events (purchases, CRM deals)
- Dedicated account manager
- SSO, team management and custom integrations
No lift, no fee
If Traction doesn't beat your page, that month costs nothing.
Counted conservatively
We bill the low end of the measured lift, never the optimistic end.
You set the cap
Choose a monthly maximum. Traction keeps optimizing past it at no extra charge.
Check our math
A line-item statement every month, built from your own traffic.
Questions
What counts as a conversion?+
Whatever you choose: a sign-up, demo request, lead or purchase. It's measured the same way on your original page and on Traction's pages.
Why do 10% of visitors keep seeing my original page?+
That's your baseline. Without it, nobody could say how many conversions Traction actually added. Once Traction is winning, 90% of visitors get its pages and 10% stay on yours, so the lift keeps being measured honestly.
What if Traction doesn't beat my page?+
Then there are no extra conversions and you pay nothing. The agent keeps rewriting until it wins, and you can pause anytime to send everyone back to your page.
How do you know what a conversion costs me?+
From your ad account: your cost per click divided by your original page's conversion rate. That's what you'd pay to buy one more conversion with ads today.
Why do you count conservatively?+
Every lift measurement has a margin of error. We bill the low end of it, so if we're not confident Traction added a conversion, you don't pay for it. You'll often get more lift than you're billed for.